The Texas Tech Red Raiders are set to sport a groundbreaking new look this season, thanks to a collaboration between Adidas and NFL superstar and Texas Tech alumnus, Patrick Mahomes. The newly unveiled Texas Tech Adidas Uniforms, dubbed the “Mahomes Strategy” uniform, mark a historic moment in collegiate athletics, being among the first to incorporate an athlete’s personal brand into official on-field gear.
These unique Texas Tech Adidas uniforms feature a striking Dark Grey tackle twill base, accented with printed metallic films and bold Power Red detailing. The design is deeply inspired by the architectural DNA of Texas Tech’s campus, mirroring the distinctive 45-degree bevel found throughout, and the sharp, dynamic lines of Mahomes’ iconic “Gladiator” logo. This angular motif is further emphasized in the helmet design, team logos, and jersey numbers, all rendered in a metallic film with a galvanized finish, ensuring these Texas Tech Adidas uniforms catch the light and attention.
The unveiling of the Texas Tech Adidas uniforms is more than just a fresh look for the Red Raiders; it’s a powerful symbol of Mahomes’ enduring connection to his alma mater. “Seeing my own logo on the Texas Tech uniform I put so much blood, sweat and tears in is one of the most meaningful off-field accomplishments of my career,” Mahomes stated, highlighting the personal significance of this collaboration. His words underscore the deep pride and commitment he feels towards Texas Tech.
This innovative uniform is the latest chapter in the ongoing partnership between Adidas, Mahomes, and Texas Tech, a relationship known for pushing boundaries in collegiate sports and Name, Image, and Likeness (NIL) opportunities. Fans might recall Mahomes’ early support for Texas Tech basketball in 2019, where he famously taped a handwritten Adidas logo over a competitor’s brand, foreshadowing the impactful collaborations to come.
The “Mahomes Strategy” uniform isn’t the only exciting offering for Red Raider fans. The Texas Tech x Patrick Mahomes collection boasts a range of co-branded apparel, including a stylish Dark Grey quarter-zip, a comfortable fleece hoodie, and a new color variant of the popular Ultraboost 5X running shoe. Each piece proudly features Mahomes’ distinctive Gladiator logo, allowing fans to showcase their Red Raider pride and support for one of football’s biggest stars. This extensive collection was launched alongside Adidas becoming the official athletic partner of Texas Tech in July, marking the start of a significant 10-year partnership. Notably, the initial launch collection itself was groundbreaking, being the first Adidas athlete partnership to feature an athlete’s logo on co-branded apparel.
Further solidifying the pioneering nature of this collaboration, Adidas and Mahomes announced “Team Mahomes” in August. This NIL initiative signed six Texas Tech student-athletes, providing them with unprecedented opportunities and mentorship under Mahomes’ brand umbrella.
Kirby Hocutt, Director of Athletics at Texas Tech University, emphasized the significance of these Texas Tech Adidas uniforms, stating, “The unveil of the Adidas Strategy uniform by Patrick Mahomes further amplifies the power of this partnership. We are proud to be the first collegiate Adidas partner to utilize an athlete partner’s logo as there is no more powerful brand in sports than Patrick Mahomes.” The debut of these uniforms is eagerly anticipated for the November 9th home game against Colorado at Jones AT&T Stadium.
Aaron Seabron, General Manager at Adidas, echoed this sentiment, recognizing Mahomes’ exceptional ability to leverage his talent and brand. “Working with Patrick to establish the ‘Mahomes Brand’ within adidas — through groundbreaking partnerships with Texas Tech and his Mahomes-branded Footwear and Apparel — is an incredible showcase of what collaboration between a leading brand and an elite athlete can accomplish,” Seabron commented.
The Texas Tech Adidas uniforms and the broader Texas Tech x Patrick Mahomes collection are available for purchase now at adidas.com/us/Texas_Tech, local retailers, and online partners. Red Raider fans now have a unique opportunity to gear up and support their team in style, celebrating the legacy of Patrick Mahomes and the innovative partnership between Texas Tech and Adidas.
