Paris, the iconic City of Lights, is set to witness Team Canada athletes shine not only through their athletic prowess but also in their striking Team Canada x lululemon athlete kits for the Paris 2024 Olympic and Paralympic Games. This marks the second collaboration between Team Canada and lululemon, the Official Outfitter of the Canadian Olympic and Paralympic Teams, following the widely acclaimed Beijing 2022 kits. This summer edition promises to be just as impactful, reflecting lululemon’s innovative vision for athletic apparel.
Driven by athlete feedback, lululemon engaged with 19 Olympians and Paralympians across 14 sports to meticulously craft these uniforms. Adaptability, thermal comfort, optimal fit, functional design, and the celebration of national pride emerged as the core priorities shaping the collection. Let’s delve into the specifics of the Team Canada x lululemon kit and explore how it embodies these crucial elements across different occasions during the Games.
Opening Ceremony Kit: A Unique Canadian Narrative
Damian Warner, Canadian Olympic athlete, showcases the Team Canada Opening Ceremony uniform designed by Lululemon for the Paris 2024 Olympics, featuring a printed jacket and pants.
Summer McIntosh, Canadian swimmer, presents the Team Canada Opening Ceremony outfit by Lululemon for the Paris 2024 Olympics, including a bomber jacket and shorts.
The Opening Ceremony uniform serves as the grand introduction of Team Canada to the global stage. Lululemon has created a distinctive print that encapsulates the essence of Canada’s art, architecture, and natural landscapes. Each icon within the print acts as a subtle yet powerful reminder of home, fostering a sense of national pride as athletes represent their country.
Considering the unique outdoor setting of the Paris 2024 Olympic Opening Ceremony, where athletes will travel along the River Seine by boat, lululemon prioritized adaptability to varying weather conditions. The inclusion of a Packable Rain Poncho, conveniently stowable in a kangaroo pocket and convertible into a backpack, ensures athletes are prepared for unexpected showers.
“Paris will be my fourth Olympics, and I have not seen a kit quite like this.”–Damian Warner
The Vented Jacquard Bomber Jacket further enhances adaptability with built-in interior backpack straps, allowing athletes to shed layers while keeping their hands free to engage with the crowd. Worn over the sweat-wicking, quick-drying SenseKnit™ Short-Sleeve Shirt, treated with No-Stink Zinc™, the jacket offers both style and performance. Athletes can choose between the Carpenter Pant or Woven Air Short for bottoms, providing personalized comfort and style.
Podium Kit: Celebrating Victory in Style
Philip Kim and Leylah Fernandez, Canadian athletes, model the Team Canada Podium uniforms by Lululemon, highlighting the red and white maple leaf design and convertible features.
The podium kit is designed for those unforgettable moments of achievement, ensuring Canadian athletes ascend to the podium with both pride and style. Recognizing the diverse conditions and emotions surrounding medal ceremonies, lululemon emphasized personalization in this kit. Athletes can easily adjust layers based on weather, temperature, or personal preference, thanks to the convertible jacket and pants set.
“We’re here to win, and look cool doing it.”–Philip Kim (“Phil Wizard”)
The Convertible Jacket offers versatility with zip-off short sleeves and side zippers for enhanced ventilation. Similarly, the Convertible Pant can be transformed into shorts via zip-off legs. The tracksuit’s bold red and white graphic design, featuring a modern interpretation of the iconic maple leaf, is distinctly Canadian and fashion-forward, perfectly suited for the Paris podium backdrop.
Media Kit: Connecting with the Nation
Melissa Humana-Paredes and Damian Warner, Canadian Olympic athletes, present the Team Canada Media uniforms by Lululemon, showcasing the softer color palette and breathable jacket.
Connection is paramount during the Olympic Games, and the media kit is designed to help Team Canada athletes connect with fans across the nation. As athletes share their stories and experiences post-competition, this kit ensures they look and feel their best in the media spotlight.
“The Team Canada kit lives up to all my expectations. It looks chic and makes me feel proud to represent Canada. I also love how breathable so many pieces are, which will be a game changer on hot days and during high pressure moments.”–Leylah Fernandez
The media kit introduces a softer, more relaxed aesthetic compared to the other uniforms. The print is inspired by the natural occurrence of Canada’s red and white colors in the environment, evoking a sense of calm and connection to home. The color palette, featuring names like “Maple Breeze Beech White” and “Mojave Tan,” further enhances this gentle feel.
The Translucent Hooded Jacket, crafted from highly breathable mesh, is a key piece in this kit. Paired with a sweat-wicking, quick-drying tee and WovenAir Shorts, the media kit balances comfort and style for athletes engaging with the press and the public.
Closing Ceremony Kit: A Northern Lights Celebration
Melissa Humana-Paredes, Canadian beach volleyball player, models the Team Canada Closing Ceremony uniform by Lululemon, featuring the Northern Lights inspired illumination print on a button-down shirt.
As the Games draw to a close, the Closing Ceremony kit is designed for athletes to celebrate their collective journey, achievements, and the anticipation of future endeavors. This uniform embodies the spirit of unity and joyful culmination.
“The Closing Ceremony look is probably my favourite because of what it represents. It’s a time to celebrate, throw your hands up, and just have a good time.”–Melissa Humana-Paredes
In a collaboration with Whistler-based artist Mason Mashon of Saddle Cree Nation, lululemon created a unique illumination print inspired by the mesmerizing northern lights for the Closing Ceremony kit. Adorning the Button-Down Shirts and Swift Shorts, this print will make Team Canada athletes resemble a captivating night sky as they move together in the ceremony.
Future Legacy: Investing in Canadian Athletic Dreams
Summer McIntosh, Canadian Olympic swimmer, wears the Team Canada Future Legacy collection by Lululemon, highlighting the giveback program supporting Canadian athletes.
At the heart of the Team Canada Collection lies the Future Legacy giveback program. A significant ten percent of sales from Future Legacy products directly supports Canadian athletes, providing crucial resources, equipment, and funding at every stage of their journey – from initial aspirations to podium finishes and beyond.
“When I see Canadians wearing the Future Legacy collection, it gives me that extra sense of purpose that it’s a big team effort, that it is a collective effort, and that they’re just as much a part of this journey.”—Melissa Humana-Paredes
For Paris 2024, the Future Legacy program expands its reach with new styles, including the Team Canada Future Legacy Mini Belt Bag, Ball Cap, and Scarf, offering diverse options for Team Canada fans to contribute to the future of Canadian sport.
Team Canada Uniforms: Feel the Difference
The Team Canada x lululemon athlete kit for Paris 2024 prioritizes the holistic feeling of the athlete. Beyond the tactile comfort of fabrics and garment fluidity, the design focuses on how the uniform empowers athletes mentally and emotionally.
“It makes me feel like an athlete”–Summer McIntosh
The Olympic and Paralympic Games are a crucible of emotions. For Olympic swimmer Summer McIntosh, the ultimate endorsement of the kit is simple yet profound: “it makes me feel like an athlete.” This sentiment encapsulates the true essence of the Team Canada x lululemon collection – designed to elevate performance and instill pride in every Canadian athlete competing on the world stage.
