The Kansas Jayhawks men’s basketball team has officially stepped back in time, unveiling new home and away uniforms that proudly feature the beloved “circus” font. This exciting reveal, made on Wednesday, October 2, 2024, signals a return to a classic aesthetic for the upcoming 2024-25 season. Fans are buzzing with anticipation as this marks a significant shift from the Trajan font that had been the program’s primary typeface since the 2007-08 season.
Hunter Dickinson showcases the new Kansas Jayhawks basketball uniform featuring the classic circus font, unveiled on October 2, 2024.
While the Trajan font offered a modern and stately look, the circus font carries a rich history and nostalgic charm for many Jayhawks supporters. Over the past two decades, the circus font has made sporadic appearances, often on alternate jerseys for select games, reminding fans of its enduring appeal. Memorable instances include last year’s matchups against Yale and BYU, where the vintage lettering added a unique flair. However, Trajan remained the standard, until now.
This decision to reinstate the circus font for the men’s basketball team aligns with a broader trend within Kansas Athletics. The football program has also incorporated the circus font into its Blackhawk jerseys, suggesting a potential phasing out of the Trajan font across major sports. Interestingly, the women’s basketball team appears to be maintaining the Trajan font for their uniforms, creating a distinct visual identity between the men’s and women’s programs.
A detailed look at the home white uniform, shared by KU Hoops on social media, highlights a subtle yet meaningful design element. A blue plaid pattern adorns the bottom of the white shorts, serving as a thoughtful “homage to James Naismith’s iconic plaid wardrobe.” This detail adds a layer of historical significance, connecting the modern uniforms to the very roots of basketball and the legacy of its inventor at Kansas.
For fans eager to sport the new look, both the white home and blue road Kansas Basketball Uniforms are readily available for purchase through KU’s official online store, kustore.com. The unveiling of these jerseys also coincides with the highly anticipated reopening of a renovated Allen Fieldhouse. The iconic venue is set to officially welcome fans for Late Night in the Phog on October 18, where the new uniforms will likely make their debut in front of a roaring crowd. The combination of fresh uniforms and an updated arena promises an exciting new chapter for Kansas basketball.
