David Farrugia, the visionary founder behind Uniform Object, is making significant waves in the jewelry world with his distinctive approach. His brand, known for its bold heavy metal chains and versatile mix-and-match diamond pieces, embodies an edgy yet effortlessly cool aesthetic that resonates with style-conscious individuals of all genders. In this insightful interview, Farrugia delves into his creative inspirations, the story behind his ‘Supernaut’ collection, and the dedication required to thrive in the competitive fine jewelry industry.
From Creative Agency to Jewelry Design: A Designer’s Evolution
“I’ve been immersed in the world of design for the past eight years,” Farrugia explains, reflecting on his journey. Through his creative agency, Sanitarium, he has designed a diverse range of products, from makeup applicators to outdoor gear. While these ventures achieved success, Farrugia felt a growing desire to create something more personal. “I was creating products for others, which, at times, felt creatively limiting.” A pivotal moment arrived during a visit to the Couture jewelry show in Las Vegas. “Experiencing the energy and allure of fine jewelry was eye-opening. It sparked a realization about the unique possibilities within this industry.”
Alt: Close-up of Tusk Earrings in 18k yellow gold adorned with sparkling diamonds, showcasing Uniform Object’s luxurious and edgy design.
For Farrugia, Uniform Object Jewelry represents the pinnacle of product design. “Coming from a mass production background, the beauty of jewelry lies in the freedom to create unique, singular pieces without compromise. This desire for exploration and a deep appreciation for materials naturally drew me to jewelry design.”
Supernaut: Exploring New Frontiers in Jewelry Aesthetics
Uniform Object’s debut collection, “Supernaut,” boasts a captivating name with a unique backstory. “Supernaut is a word playfully coined by Ozzy Osbourne of Black Sabbath to describe an intense psychedelic experience,” Farrugia reveals. The collection’s mood was further influenced by Trent Reznor’s cover of the same song. “The music evoked a specific feeling that shaped the objects I envisioned. A ‘Naut’ signifies an explorer, and ‘Supernaut’ takes that exploration to the extreme. It felt like a perfect representation of my own journey into this new creative territory.”
Alt: Modular Heavy Metal Necklace in 18k white gold featuring diamond embellishments, highlighting Uniform Object’s signature modular design and luxurious materials.
Timeless Modernity: Defining Uniform Object’s Style
When asked to define the style of his uniform object jewelry, Farrugia acknowledges the often-used phrase, “Timeless with a modern edge.” He elaborates, “While it might sound cliché, it accurately reflects my design philosophy. I aim to create pieces that endure, remaining relevant and wearable for years to come. The ‘edge’ comes from an avant-garde and slightly unconventional approach. I prioritize creating solid, high-quality items with a focus on thoughtful practicality – bold yet subtly refined.”
Alt: Stacked Baguette Ring in 18k white gold set with brilliant diamonds, demonstrating Uniform Object’s commitment to fine craftsmanship and contemporary ring designs.
Beyond Gender: Designing for Personal Expression
Uniform Object embraces a fluid approach to design, moving beyond traditional gender boundaries. “Creating a unisex collection wasn’t a deliberate decision,” Farrugia clarifies. “I simply designed pieces that I personally wanted to wear and see on those around me. My focus is on creating beautiful objects for my own enjoyment, regardless of gendered associations. Fortunately, cultural attitudes towards genderless fashion and accessories have evolved significantly. Uniform Object caters to this shift, offering versatile, visually striking pieces that suit any gender identity, in thoughtfully limited editions.”
Alt: Modular Heavy Metal Bracelet in 18k white gold enhanced with diamonds, showcasing Uniform Object’s iconic heavy metal chain design adapted for bracelet form.
Signature Designs: Spurs and Cuffs
Certain designs have become synonymous with Uniform Object’s distinctive aesthetic. “The Spur detail on the heavy metal chain has particularly resonated with people,” Farrugia notes. “Additionally, the Cuff rings are gaining recognition, appearing on red carpets and in fashion publications, which is incredibly exciting. They possess a bold silhouette yet are remarkably comfortable to wear, offering both style and practicality.”
Inspiration: Self-Expression and Creative Icons
Finding true originality in jewelry design can be challenging, especially with established fundamental components. Farrugia explains his approach to inspiration: “I primarily draw inspiration from my personal style and preferences. However, when looking to others, I admire figures known for their unique vision: Rick Owens, Trent Reznor, and Kazimir Malevich. They are all unconventional thinkers, marching to their own beat. Ultimately, the driving question is: Why create anything if it doesn’t appeal to your own taste?”
Alt: Modular Trillion Tennis Bracelet in 18k white gold featuring meticulously cut trillion diamonds, exemplifying Uniform Object’s dedication to exquisite tennis bracelet designs.
Craftsmanship and Collaboration: The Heart of Uniform Object
For Farrugia, the craftsmanship behind uniform object jewelry is paramount. “My core objective with Uniform Object was to foster genuine collaboration with the skilled artisans and master craftspeople who bring these designs to life. Having a background in mass production where cost-cutting is a constant concern, I prioritized quality above all else for Uniform Object. The creative process and the relationships with artisans were the most crucial aspects.”
Beyond aesthetics, wearability is key. “Every piece must be exceptionally comfortable,” he emphasizes. “Earrings should be lightweight, while chains should possess a satisfying weight and solidity. As a materials enthusiast, I naturally chose 18K gold, diamonds, and precious stones. But this attention to detail extends beyond the jewelry itself. From our letterhead to the stickers sealing our packaging, every element is carefully considered. Our paper is sourced from Japan, and the pouches are crafted from hand-stitched Italian horsehide by a Danish artisan. This meticulous approach to the entire brand experience is what truly distinguishes us.”
Alt: Float Hoop earrings in 18k gold with diamond accents, illustrating Uniform Object’s elegant and modern hoop earring designs.
Personal Favorites: Heavy Metal Chains and Float Hoops
When asked about his favorite designs, Farrugia points to two distinct pieces. “For personal wear, the Heavy Metal chain is my go-to. Who wouldn’t want a statement chain that complements any outfit? When admiring the collection on others, I’m particularly drawn to the Float Hoops. Delicate yet substantial hoops adorned with sparkling diamonds are always captivating.” He also hints at exciting new designs on the horizon, “The upcoming designs truly represent my evolving vision. I feel like I’m hitting my stride in conveying the precise visual impact I aim for, and I’m eager to unveil these new creations soon.”
Alt: Modular Heavy Metal Bracelet in 18k yellow gold with diamond accents, showcasing the warm tones of gold in Uniform Object’s signature heavy metal bracelet style.
Everyday Uniform: Jewelry as Embellishment
Farrugia describes his personal style as a consistent “uniform.” “My wardrobe consists largely of similar black tops and bottoms from designers like Boris Bidjan Saberi and Rick Owens. Jewelry becomes my primary form of personal expression and embellishment. A two-tone lariat version of our Heavy Metal chain is becoming an integral part of my daily uniform. For a bolder statement, I occasionally switch to a custom trillion-cut diamond chain.”
Alt: Modular Brilliant Tennis Necklace in 18k white gold fully encrusted with brilliant-cut diamonds, representing the ultimate luxury piece from Uniform Object’s collection.
Advice for Aspiring Jewelry Designers
Farrugia offers candid advice for those looking to launch their own jewelry line. “The jewelry industry can sometimes be perceived as a casual pursuit, a hobby for those with spare time and resources. However, to truly succeed, you need complete dedication and immersion. If you’re not actively engaging with the industry, like regularly visiting the diamond district, you’re not fully committed.”
This interview has been lightly edited.
