After extensive development, Delta Air Lines is offering its employees, including flight attendants, an exclusive first look at the prototypes for their brand-new, modern uniform collection. This “distinctly Delta” collection is the result of collaborative design, incorporating valuable feedback from Delta’s 70,000 uniformed employees, ensuring these new Delta Uniforms Flight Attendants and other staff will wear are truly representative.
Since 2022, Delta has been collaborating with GPS Apparel by Gap Inc. to bring this fresh uniform vision to life. Partnering with Gap Inc., a company renowned for its iconic brands like Old Navy, Gap, Banana Republic, and Athleta, allows Delta to tap into over 50 years of product and design expertise, along with their extensive sourcing capabilities. Gap Inc.’s team gathered input from over 20,000 employees through job shadows, focus groups, surveys, and interviews. This feedback is crucial in shaping prototypes that are not only comfortable and stylish but also durable and highly functional, meeting the specific needs of roles like delta uniforms flight attendants require.
The prototype uniforms feature a color scheme rooted in deep navy blues and rich burgundy, highlighted with accents of bright red and white. This palette marks a return to classic colors that strongly resonate with Delta’s established brand identity and heritage. Prioritizing ease of movement, breathability, inclusive fit, durability, and distinctive design, the collection aims to provide a unified and sophisticated appearance. Employees, including flight attendants, will have the flexibility to choose from various styles and looks within the collection, ensuring personal comfort and professional presentation while performing their duties. The materials selected are OEKO-TEX® STANDARD 100-certified fabrics and components, specifically chosen for each division and role to enhance functionality and instill pride in wearing the delta uniforms flight attendants and other staff will utilize.
Paying tribute to Delta’s rich brand history, designers have subtly and overtly integrated the iconic widget logo throughout the collection. Originally introduced in 1959 and prominently featured on Delta aircraft tails, the widget embodies the airline’s spirit and culture. Its flat base symbolizes Delta’s strong foundation, while the upward-pointing top encourages a constant drive for improvement and reaching new heights, a philosophy important for all Delta personnel, including delta uniforms flight attendants represent.
The full rollout of new uniforms for all Delta employees is a significant undertaking that will take time. Extensive wear testing for each uniform piece is scheduled to begin later this fall. This phase will allow Delta employees to further contribute to the final fit, form, and function of the new collection. The actual implementation of the new uniform pieces across all workgroups, including delta uniforms flight attendants will wear, is anticipated to occur over the next few years.
Ranjan Goswami, SVP of Customer Experience Design at Delta, emphasized the complexity of the project: “Delta has tens of thousands of uniformed employees with diverse needs and preferences. Evolving the uniform program requires careful consideration and time to ensure we get it right. We are dedicated to using this period to actively listen, learn, and refine our approach as we move towards a new look. This new look is intended to genuinely reflect and celebrate who we are as Delta, ensuring that the new delta uniforms flight attendants and all employees wear are both functional and representative of the Delta brand.”
