The iconic Man City Uniform gained a prominent addition in the 2017-2018 season: the NEXEN TIRE logo. This marked the beginning of a significant partnership that saw the global tire manufacturer become the official sleeve sponsor of Manchester City Football Club. The branding was featured across all team uniforms for every Premier League and British cup match, significantly boosting Nexen Tire’s visibility to a global audience.
Beyond the high-profile sleeve sponsorship on the Man City uniform, the collaboration expanded to include advertising within the Etihad Stadium and the right to utilize Manchester City’s team imagery in Nexen Tire’s marketing efforts. Demonstrating a deeper commitment, Nexen Tire also extended its sponsorship to Manchester City Women’s Football Club, a team celebrated for its Super League and League Cup victories. This broadened sponsorship portfolio reinforced Nexen Tire’s strategic approach to leverage diverse marketing platforms to enhance its global brand image and elevate brand value through its association with Manchester City FC.
The official sponsorship agreement ceremony, a landmark event, took place at the Manchester City Football Academy in England. Key figures from both organizations were present, including Ho-Chan Kang, CEO of NEXEN TIRE, Ferran Soriano, CEO of MANCITY, and the esteemed Man City head coach Pep Guardiola. Star players such as Gabriel Jesus, Ilkay Gündoğan, and Jill Scott also attended, highlighting the significance of this partnership. NEXEN TIRE CEO Ho-Chan Kang expressed his enthusiasm, stating, “I’m truly looking forward to the first uniform branding of EPL with MANCITY, one of the most prestigious football clubs in the world. I hope this agreement offers a great opportunity for football fans worldwide to feel a more meaningful connection with NEXEN TIRE.”
Echoing this positive sentiment, MANCITY CEO Ferran Soriano remarked, “I’m pleased to maintain the successful partnership with NEXEN TIRE that’s growing into a world-renowned brand. I’m especially excited about becoming the first sleeve partner in the Premier League and to sustain a long-term partnership with NEXEN TIRE that shows such dynamic growth.” This partnership between NEXEN TIRE and MANCITY signifies a strong alliance built on mutual support and shared ambition, promising a bright future for both brands on the global stage.
