Ralph Lauren, the iconic American fashion brand, has once again partnered with Team USA to design the official uniforms for the upcoming 2024 Summer Olympics in Paris. These Ralph Lauren Olympic Uniforms are not just a symbol of American style and sporting excellence, but also a testament to American manufacturing, being entirely made in the USA.
The highly anticipated unveiling of the Ralph Lauren Olympic uniforms took place recently, showcasing ensembles for both the opening and closing ceremonies. Breaking tradition, the Paris Olympics opening ceremony will not be held in a stadium. Instead, athletes will embark on a unique 3.7-mile boat journey down the River Seine, culminating in an open-air celebration near the Eiffel Tower. Team USA will be making a stylish entrance in their Ralph Lauren Olympic uniforms against this iconic Parisian backdrop.
The Ralph Lauren Olympic uniforms for the opening ceremony perfectly capture a classic American aesthetic. Athletes will be dressed in sharp blue blazers paired with tapered denim jeans. Ralph Lauren himself emphasized the distinctly American nature of blue jeans, noting their historical roots as an American work product evolving into a global fashion staple. “Nothing says America like blue jeans, especially when we’re in Paris,” Lauren stated, highlighting the blend of American culture with the Parisian setting. He further explained the aim to ensure athletes feel “dressed up,” unified as a team, yet comfortable and distinctly American in their Ralph Lauren Olympic uniforms.
Laydown of Team USA opening ceremony Ralph Lauren Olympic uniform components for Paris 2024
Close up detail of Ralph Lauren Team USA Olympic blazer for Paris 2024 opening ceremony
Ralph Lauren’s involvement with Team USA Olympic apparel dates back to 2008. Following a controversy in 2014 regarding manufacturing locations, Lauren committed to producing the entire parade collection within the United States. This dedication to American manufacturing continues for the Paris 2024 Ralph Lauren Olympic uniforms. For these Games, Ralph Lauren partnered with numerous manufacturers across the United States, from Maine to California, to create the Team USA and Paralympic uniforms.
Detail of Ralph Lauren Team USA Olympic white buck shoes made by Rancourt & Co. for Paris 2024
Key manufacturers involved in creating the Ralph Lauren Olympic uniforms include Ferrara Manufacturing in New York, responsible for the blazers and woven shirts; Andari Fashion in California, who assembled the knit ties and polo shirts; Shaniko Wool Company in Oregon, providing the wool for the blazers; Rancourt & Co in Maine, manufacturers of the suede white buck shoes; Rogue Industries in Maine, crafting the belts; and Saitex USA in California, producing the denim jeans.
Michael Lyons of Rogue Industries expressed pride in his company’s involvement, stating it was an “exciting and unexpected honor” for his small business to contribute to such a significant event, highlighting American talent and craftsmanship. Similarly, Mike Rancourt of Rancourt & Co. noted that the Ralph Lauren Olympic uniforms shoes would be a defining achievement for his employees, among the thousands of shoes they have produced.
The specifics of the Ralph Lauren Olympic uniforms reveal meticulous design. For the opening ceremony, both men and women will wear single-breasted navy wool blazers with red-and-white ribbon trim, blue-and-white striped Oxford shirts, pre-washed denim jeans, and white buck shoes. Men will complete the look with a navy tie.
The closing ceremony Ralph Lauren Olympic uniforms adopt a more relaxed style. Athletes will wear a white racing jacket, white jeans emblazoned with “TEAM USA,” and a classic Ralph Lauren Polo shirt, replacing the traditional blazer. The racing jacket, decorated with patches and the American flag, offers a sporty and spirited feel.
Components of Ralph Lauren Team USA Olympic closing ceremony uniform for Paris 2024, white jeans and racing jacket
Sarah Hirshland, CEO of the U.S. Olympic and Paralympic Committee, praised the Ralph Lauren Olympic uniforms, stating they “capture the essence of American style” and “embody the spirit and pride of Team USA.” She emphasized their role as a symbol of unity and inspiration for athletes and fans alike as they represent the United States in Paris.
This year’s Ralph Lauren Olympic uniforms also demonstrate a commitment to sustainability. The parade uniforms incorporate recycled polyester and USA-grown Responsible Wool Standard (RWS) certified wool, among other sustainable materials.
The Paris Olympics opening ceremony is scheduled for July 26th, with the closing ceremony on August 11th. American-made Team USA apparel, including elements from the Ralph Lauren Olympic uniforms collection, is available for purchase online at RalphLauren.com. Consumers are advised to check origin labels for other Olympic-themed items to confirm if they are also Made in the U.S.A.
In conclusion, the Ralph Lauren Olympic uniforms for the Paris 2024 Games represent a blend of iconic American style, national pride, and a commitment to domestic manufacturing and sustainability. They are set to make a strong statement as Team USA competes on the world stage.
