Ralph Lauren, the iconic American fashion house, has once again been selected to design the official uniforms for Team USA at the upcoming 2024 Paris Summer Olympics. The highly anticipated reveal showcases a collection that is not only stylish and distinctly American but also proudly made in the USA. These ensembles, destined for the opening and closing ceremonies, are a testament to American craftsmanship and are available for fans to purchase, allowing everyone to share in the Olympic spirit.
Made in America for Paris: The 2024 Team USA Olympic Uniforms
On Tuesday, Ralph Lauren officially unveiled the opening and closing ceremony uniforms for the United States Olympic Team, setting the stage for a stylish and patriotic display in Paris. Unlike traditional runway shows, the debut of these “Made in America” outfits will be witnessed by a global audience as the 10,500 athletes participate in a unique opening ceremony. For the first time in Olympic history, the ceremony will not be held in a stadium, but rather as a breathtaking 3.7-mile boat procession down the River Seine, culminating in an open-air celebration just outside the iconic Eiffel Tower. Against the backdrop of Parisian landmarks, Team USA will embody American style in their Ralph Lauren designed apparel.
Classic American Style: Design Details of the Ralph Lauren Olympics Uniforms
The Ralph Lauren Olympics Uniforms for Team USA perfectly capture a classic American aesthetic. For the opening ceremony, athletes will don sophisticated single-breasted, wool navy blazers, accented with a refined red-and-white ribbon trim. This iconic blazer is paired with a crisp blue-and-white striped Oxford shirt, pre-washed denim jeans embodying casual American cool, and classic white buck suede shoes. Men’s uniforms are completed with a navy tie, adding a touch of formal elegance to the ensemble.
The closing ceremony look takes a more relaxed yet equally stylish approach. Departing from the traditional blazer, Team USA will sport a striking white racing jacket. This jacket, reminiscent of motorsports attire with its patches and American flag detailing, is paired with white denim jeans emblazoned with “TEAM USA” on the leg and a timeless Ralph Lauren Polo shirt. This ensemble projects an energetic and celebratory spirit, perfect for the culmination of the Olympic Games.
Ralph Lauren himself emphasized the quintessentially American nature of the designs, stating to the Associated Press, “Nothing says America like blue jeans, especially when we’re in Paris.” He further elaborated on the design philosophy, “And it gives the athletes a chance to feel a sense of culture but also feel like themselves and what is natural… We work very closely with Team USA to make the athletes feel at once dressed up, feel like a team, but at the same time comfortable and very distinctively American.”
Team USA Ralph Lauren Olympics Uniform Laydown with Blazer and Jeans
Team USA Ralph Lauren Olympics Uniform Blazer Detail
Team USA Ralph Lauren Olympics Uniform Shirt and Tie Detail
American Craftsmanship: Manufacturers Behind the Uniforms
Ralph Lauren’s commitment to American manufacturing is a core element of these Team USA uniforms. Since 2008, Ralph Lauren has been the official outfitter for Team USA, and since 2014, all parade uniforms have been proudly made in the United States. For the 2024 Paris Olympics and Paralympics, Ralph Lauren partnered with a diverse range of manufacturers across the country, from Maine to California, to bring this vision to life.
Key manufacturers involved in creating the Ralph Lauren Olympics uniforms include:
- Ferrara Manufacturing (New York): Crafted the opening ceremony blazer and woven shirt, as well as the closing ceremony racing jacket and flagbearer jacket.
- Andari Fashion, Inc. (California): Assembled and manufactured the opening ceremony knit tie and polo shirt, and the closing ceremony flagbearer shirt.
- Shaniko Wool Company (Oregon): Provided the USA-grown Responsible Wool Standard (RWS) certified wool for the opening ceremony blazer.
- Rancourt & Co (Maine): Assembled and manufactured the suede white buck shoes for both ceremonies.
- Rogue Industries (Maine): Crafted the belts for both the opening and closing ceremony uniforms.
- Saitex USA (California): Assembled and manufactured the denim blue jeans.
Michael Lyons, founder of Rogue Industries, expressed his company’s pride in being part of this endeavor: “Creating the belts for Team USA has been an exciting and unexpected honor for a small company like ours… To play a part in an endeavor of this magnitude is a compelling reflection of the talent and craftsmanship we still have right here in the U.S.A.” Similarly, Mike Rancourt of Rancourt & Co. highlighted the significance for his employees: “When my employees reflect on the tens of thousands of shoes they’ve made, it’s the Team USA shoes that define their careers.”
Sustainability and Availability of the Ralph Lauren Olympics Uniforms
Reflecting a growing commitment to sustainability, the Ralph Lauren designs for the 2024 Olympics incorporate recycled polyester and USA-grown Responsible Wool Standard (RWS) certified wool, among other sustainable materials. This eco-conscious approach aligns with the increasing global focus on sustainable fashion and responsible manufacturing.
For those inspired by the Team USA look, the American-made Ralph Lauren Olympics apparel is available for purchase online. While other Olympic-themed merchandise may also be available, it’s important to check the country of origin label to ensure you are purchasing items made in the USA if that is your preference.
Team USA Ralph Lauren Olympics Uniform Laydown with Racing Jacket and White Jeans
Team USA Ralph Lauren Olympics Uniform Laydown Closing Ceremony Racing Jacket Detail
As Sarah Hirshland, CEO of the U.S. Olympic and Paralympic Committee, aptly stated, “Ralph Lauren has once again created designs that not only capture the essence of American style but also embody the spirit and pride of Team USA… As Team USA athletes prepare to represent the United States at the upcoming Olympic and Paralympic Games, this iconic apparel serves as a symbol of unity and inspiration for both our team and the millions of fans who will be cheering them on.” The Ralph Lauren Olympics uniforms for Paris 2024 are more than just clothing; they are a symbol of American pride, craftsmanship, and the Olympic spirit.
