adidas and NFL superstar Patrick Mahomes have teamed up to unveil a groundbreaking new uniform for the Texas Tech Red Raiders football team. For the first time, Mahomes’ personal “Gladiator” logo takes center stage on official on-field apparel, marking a historic moment where an athlete’s brand integrates directly into a team’s identity.
The newly launched “Mahomes Strategy” uniform showcases a sleek Dark Grey tackle twill, enhanced with printed metallic films and vibrant Power Red accents. The design draws inspiration from the 45-degree angles prevalent throughout the Texas Tech campus architecture and the sharp, dynamic lines of Mahomes’ iconic logo. This angular motif is further emphasized in the helmet, logos, and numbers, all rendered in a striking metallic film with galvanized finishes, creating a cutting-edge aesthetic.
Mahomes, a proud Texas Tech alumnus, expressed deep personal significance in this collaboration. “Seeing my own logo on the Texas Tech uniform, representing the dedication and hard work I poured onto that field, is an incredibly meaningful milestone for me,” Mahomes stated. He further acknowledged adidas, saying, “I want to thank the three-stripe family for providing me with this unparalleled opportunity.”
This uniform reveal is the latest chapter in the ongoing innovative partnership between adidas, Mahomes, and Texas Tech. Their collaboration is known for pushing boundaries in collegiate athletics and Name, Image, and Likeness (NIL) initiatives. It started back in 2019 when Mahomes famously sported a handwritten adidas logo over a competitor’s brand while supporting Texas Tech basketball, hinting at the powerful partnership to come.
Beyond the uniform, the Texas Tech x Patrick Mahomes collection offers a range of fan apparel featuring the Gladiator logo. Red Raiders supporters can look forward to items like a Dark Grey quarter-zip, a cozy fleece hoodie, and a fresh color update to the Ultraboost 5X sneakers, allowing them to showcase their team pride and allegiance to Mahomes.
The comprehensive 10-year partnership between adidas and Texas Tech, which commenced in July, has already seen groundbreaking co-branded apparel featuring Mahomes’ logo in its initial launch. Further solidifying this alliance, in August, adidas and Mahomes announced the “Team Mahomes” initiative, signing six Texas Tech student-athletes to groundbreaking NIL deals under Mahomes’ mentorship.
Kirby Hocutt, Director of Athletics at Texas Tech University, emphasized the impact of this uniform and partnership. “The unveiling of the adidas Strategy uniform by Patrick Mahomes truly amplifies the strength of this partnership,” Hocutt commented. “We are honored to be the first adidas collegiate partner to integrate an athlete partner’s logo, and there’s no bigger name in sports right now than Patrick Mahomes. We eagerly anticipate the uniform’s debut on November 9th against Colorado in a packed Jones AT&T Stadium.”
Aaron Seabron, General Manager of US Sports & Creation Center Portland at adidas, highlighted Mahomes’ exceptional ability to leverage his talent and opportunities. “Patrick Mahomes is unparalleled in capitalizing on his immense talent,” Seabron stated. “Our collaboration with Patrick to build the ‘Mahomes Brand’ within adidas, through pioneering partnerships with Texas Tech and his signature Footwear and Apparel lines, perfectly exemplifies the heights achievable when a leading brand and an elite athlete unite.”
Starting today, fans can purchase licensed apparel from the Texas Tech x Patrick Mahomes collection at adidas.com/us/Texas_Tech, select local retailers, and online partners. The Texas Tech football team will debut the Mahomes Strategy uniform on November 9th at their home game against Colorado, a highly anticipated event for Red Raider Nation and football fans alike.
